Build A Future Team (BAFT) is honoured to welcome Natalia, Group Chief People Officer at Pos Malaysia, as the newest member of our Board of Committee. Having a strong foundation in law, Natalia began her career in human resources with a focus on Industrial and Employee Relation.Â
Over the years, she has expanded her expertise across multiple HR functions, evolving into a dynamic and strategic leader. Her passion for people and leadership roles has positioned her well to shape and influence a vibrant workplace culture. Her extensive background and deep understanding of people and organisational development make her an invaluable addition to our team. Â
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With a wealth of experience in HR, Natalia has played an important role in leading major organisational transformation, where HR played a critical role in ensuring culture change, business continuity and keeping employees motivated during the transition. Her expertise in managing complex workforce restructuring has allowed her to balance business imperatives with empathy and fairness. Additionally, Natalia has been at the forefront of HR transformation post-merger and acquisition, refining talent management and enhancing employee experience to create a seamless integration process. Her ability to strike a balance between people-centric solutions and compliance has resulted in business success while cultivating a positive and engaged workforce.Â
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Beyond her corporate achievements, Natalia is highly committed to training future HR leaders and fostering a culture of continuous learning. Her leadership philosophy is built on three key principles, which are respect for expertise by leveraging the strengths of diverse teams, collaborative leadership by aligning HR strategies with business goals and strategic agility by creating HR solutions that balance compliance and employee well-being.
As the HR landscape continues to evolve, Natalia shares powerful advice for future HR leaders: think like business leaders, proactively drive change, and use data to guide decisions. She believes championing people and culture is key to building a competitive edge. With AI and automation reshaping the workforce, she encourages a focus on skills over roles, continuous upskilling, and establishing ethical practices for tech-driven HR decisions.
Aligned with this, Natalia is passionate about integrating digital HR solutions to drive efficiency, engagement, and workforce transformation, while ensuring human connection remains at the heart of HR practices. Her expertise in strategic workforce planning, upskilling, and ethical AI adoption makes her a visionary leader in preparing organisations for the future of work.
Her deep passion for people has shaped her into a visionary HR leader who creates a workplace where employees feel valued and empowered. As she looks back on 2024 and sets her sights on 2025, her reflections offer deep insights into the evolving role of HR and the future of work.
Natalia has gained a wealth of insights into HR strategies and best practices from working across diverse industries. Her legal background allows her to seamlessly balance regulatory requirements with people-centric approaches, ensuring that businesses thrive while prioritising employee well-being.Â
Here are her six key reflections from a transformative year 2024:
In a world of constant change, adaptability is the key for thriving. Natalia believes both individuals and organisations that embrace resilience are best positioned to navigate uncertainty and seize new opportunities.
A holistic approach to well-being is essential for long-term career success. Organisations that invest in their employees’ well-being see stronger engagement, retention, and performance.
Natalia emphasises that HR professionals must embrace their role, as it influences decisions at the executive level. Leaders are increasingly relying on HR to shape workforce transformation, improve productivity, and build future-ready teams.Â
The rise of AI usage in the workplace accelerated how organisations approach recruitment, employee engagement, and workforce planning. Natalia emphasises that organisations that are leveraging digital tools are creating more efficient and personalised employee experiences. She sees technology as an enabler, allowing HR teams to focus more on strategy and people, rather than on administrative tasks.
Another key takeaway from 2024 is the importance of leadership development in building a high-performing organisation. Natalia believes that leadership development is non-negotiable because strong leaders drive high-performing teams. This realisation has reinforced her commitment to building leadership pipelines that can support long-term organisational success.
Culture is the foundation of a thriving workforce. Companies that foster inclusivity, trust, and purpose-driven values create more engaged and motivated teams to drive organisation success. Hence, Natalia believes an engaged workplace starts with the right organisational culture.Â
In 2025, Natalia is committed to foster engaged and motivated employees who deliver exceptional service to customers and build the company’s success. Her vision centres on creating a dynamic, future-ready workforce by enhancing HR’s strategic role, strengthening leadership pipelines, and driving continuous learning and upskilling.
An engaged workforce is the foundation of any successful organisation. Implementing a workplace where employees feel valued, motivated, and aligned with the company’s mission drives more engagement for organisation growth. Hence, Natalia’s vision for 2025 is to create a highly engaged workforce to drive customer satisfaction and long-term business growth.
HR is no longer just about policies and processes in the current digitalised workplace. HR plays a crucial role in business transformation. In 2025, Natalia is committed to positioning HR as a strategic partner to align talent management with business objectives.
With rapid advancements in technology, the skills required for success are constantly evolving. Natalia’s focus for 2025 is on building a workforce that is not only resilient but also future-ready. This involves fostering a culture of continuous learning, implementing upskilling and reskilling initiatives, and ensuring employees have access to development opportunities that prepare them for emerging roles.
Great leadership is the backbone of a thriving organisation. For 2025, Natalia is dedicated to strengthening leadership pipelines by identifying high-potential talent, implementing structured development programmes, and ensuring leaders are equipped with the skills needed to navigate complexity. Leadership accountability and mentorship will be key areas of focus in shaping future leaders who can drive both people and business success.
Through these strategic priorities, Natalia aims to redefine HR’s impact, ensuring that organisations are not only resilient but also primed for growth. As the workplace continues to evolve, her vision for 2025 is centred on creating an environment where people, culture, and business success are deeply interconnected.
At BAFT we believe that HR leaders play a crucial role in shaping the future of organisations. Natalia’s insights and experiences will undoubtedly bring immense value to our community. Her strategic vision, coupled with her deep commitment to people and culture, will further strengthen BAFT’s mission in advancing the HR profession. We look forward to the perspectives and expertise she will bring to our Board of Committee and the lasting impact she will make in shaping the future of HR.
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